The Eyewear for Bikers


Brand and product description

WHAT IS THE PROBLEM OF THE TARGET AUDIENCE? WHAT SOLUTION ARE THEY LOOKING FOR?
The ordinary glasses and sunglasses press their temple and their ears under the helmet – Wearing ordinary glasses and sunglasses under the helmet is uncomfortable
It is difficult, or impossible to insert them into the helmet – It is really difficult to put on the glasses when you are wearing the proper size helmet
Ordinary glasses can get caught by the helmet’s padding or buckle
The classic eyewear slips down or moves due to the vibration in the helmet
The glasses’ frame vibrates, which can cause blurry vision

Ordinary eyewear is not safe, comfortable or suitable for wearing with helmet and/or driving. They are not compliant with road safety regulations.

SOLUTION

All these problems can be certainly solved by using motoflywear® products, which are tested eyewear built with special, MES (Micro Edge System) temples.

WHY DOES MOTOFLYWEAR® HAVE A JUSTIFICATION UNIQUE ON THE MARKET?
Our product is safe and comfortable, which is unique in the motorcycle eyewear market
The eyewear was designed especially for motorcycle helmets. During the development, we considered the motorcyclists’ aspect.
COMPANY HISTORY

Licon Ltd, the company behind motoflywear® is a successful distributor with over 10 years of experience in the Hungarian market.

“I have been riding for over 30 years and I have been an optician for more than 16 years. I spent 5 years at Rudy Project Hungary, where I have gained a lot of experience in specialized optical glasses. I used this experience and the love for motorcycling to create a unique optical solution for motorcyclists. My goal is to provide them a perfect product without any compromises.”

– Szabolcs Turi, CEO

Product details

INTRODUCTION IMPLEMENTATION OF THE PRODUCT

Our product was introduced at Budapest Motor Festival – 2017, where many motorcyclists had a chance to test it. 100% of the visitors asked liked the idea and the unique design of our product, and confirmed its necessity. After the show, we received plenty of inquiries, and manufactured almost a hundred of custom-made glasses in a month. The 80% have been ordered with prescription lenses.

In April of 2017 we introduced motoflywear® in the largest show in Hungary which specialized for the optician market. We have received very positive feedback from the professionals.

AVAILABLE MODELS

Alpha Sun & Optic
Available sizes:

Available frame and temple colors:

Matte Black
Matte Ice Crystal
Matte Coffee
Matte Green
Matte Blue

Venus Sun & Optic
Available sizes:

Available frame and temple colors:

Matte Black
Matte Ice Crystal
Matte Coffee
Matte Red
Available lens colors:
Brown Red Mirror
Brown Gold Mirror
Smoke
Smoke Silver Mirror
Yellow
Green
Polarized Smoke
Polarized Brown
Polarized Green
TRANSITIONS® XTRACTIVE® Grey
TRANSITIONS® XTRACTIVE® Brown
TRANSITIONS® XTRACTIVE® Green
OUR TECHNOLOGIES
Helmet Ready products, ready to be used with motorcycle helmet
Special Micro Edge System for an unrivaled stability
Customizable Models for your taste
Multi Size models to fit everyone
Shock absorbing Air Bubble Nosepads
Flexible, extremely durable materials
Quick Change Temple system to convert from biker to street use
Quick Change Lenses
Strong or Super Strong Shield protective lens coatings
Indestructible Slim and Ultra Safety lenses
Self-tinting lenses in UV or visible light
Anti-Reflex coating
Anti-Fog solutions
RX frames for dioptric lenses
mZoom, mFocus, mTotal & mBase dioptric lenses with different characteristics

Accessories

CARBON FIBER PATTERNED CASE
Standard accessory
Special case for storing 2 pairs of lenses
Rubber cords
Carbon fiber pattern
MICRO-FIBER BAG & CLEANING CLOTH
Standard accessory
For storing and for cleaning
TEMPLE PADS
Sold separately
Solution for helmets with unlined ear pockets
PARKING ARMBAND
Sold separately
Usable for quick stops
ANTI-FOG CLOTH
Sold separately
For cleaning

Quality and warranty

QUALITY CONTROL

All of the components of our products are tested and of a very high quality. Each product is individually inspected at the end of the production process. The products have all the necessary certification.
Using Swiss raw material by the frame and temples, stainless steel logos and screws, unbreakable lenses (PCT, NXT, Essilor Transitions® XTRActive® Photochromic Lenses) provides unquestionable quality and make motoflywear® outstanding.

WARRANTY

We offer 2 years limited warranty under normal use and other 1 year of part supply for each model.

Marketing strategy

The aim of our marketing is to build a user base with strong emotional affiliation and brand awareness. Our aim is to make motoflywear® synonymous for motorcycle glasses. Motoflywear® is a premium product, and all efforts we are making are dedicated to this objective.
Gábor Talmácsi is a world champion MotoGP racer and he is widely recognized as an authentic and credible personality. His dedication to motoflywear® is outstanding and we are happy to have him on board with us as a dedicated brand ambassador. Previously he never wore glasses under the helmet because there were no proper solutions available for this problem.
In the development of our marketing strategy, we have the help of several marketing consulting companies.
We support the sales with the professional training of our vendors, production of POS materials and professional marketing, which is based on:

Online B2C communication marketing strategy (Google adwords and Facebook ads)
Continuous communication in the social media (Facebook page, Twitter)
PR
Offline presence: exhibitions, motorcyclists’ events, presence in competitive sports
Collaboration: planned cooperation with motorsport participants
Cooperation with bloggers who write reviews about our products
ATL and BTL communication tools

POS package contents


Complete glasses

Suitcase

Catalog

Roll-up display

LED-lit display

Temple Pads

Parking Armband

Tray for glasses

Lens samples

Mirror

Large microfiber cleaning cloth

Microfiber gloves

Lens cleaning fluid

Anti-fog cloth

UV flashlight

Pricing, sales strategy, sales model

Our pricing follows the market sales channels, providing the necessary commercial margins for all participants in the distribution chain.
Planned sales channels:

Motorcycle gear retailers
Optical shops

What we offer for you – as an official distributor:

Superb quality and services
Geographic exclusivity
We protect your interests

In order to reach an appropriate amount of business in a particular market, we need distributors and retail chains. Contacting you is the first step of building up this network.

We are looking forward to our cooperation with you!

Szabolcs Turi & the motoflywear® team